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WHAT WE THINK

How do Social Media affect our choices (Consumerism)?

Social media significantly affect the manner in which we live our lives. Social media are fantastically famous, similar to radio and TV before them. Which is the reason it should come as meager shock that they have changed commercialization and trade. And, like never before, individuals are making their buys online. Forbes has shown that “78% of consumers’ purchases are impacted by companies’ social media posts” (Forbes, 2019).  

     

In an explicit way, social media impact us to purchase and devour because of their publicizing, in light of the fact that each media platform has the chance of promoting. However, no other platform in history was given the chance to focus publicizing through social media as much as Facebook, Twitter, Instagram, which gather progressively information about us. The ads we see become progressively significant as organizations use that information to single out who sees their advertisements. By the accommodation of shopping from our gadgets in light of the fact that it is likewise increasingly compelling and the chance to buy is quicker with only a couple of clicks. By pursuing "likes" in light of the fact that it does not exclusively influence what we see about others on social media to purchase, sometimes we acquire something just to impress individuals with fine food and fancy destinations, for example. By the negative feelings brought about by social media, since online clients will in general report high levels of misery and lower confidence that come out of trying to defeat the discontent with buys. By influencers and their impact since it does not take long for another organization/item to get perceived, on the grounds that somebody has paid a notable influencer to take a photo with the item, but it does not mean the object is necessary.

     

Another aspect that shows that Social Media impact us is that clients can deliberately select a retailer's showcasing channel. Which is actually what happens when someone pursues a retailer that they like, be it Coca-Cola or Apple. The retailer is ensured an advertising group of spectators with a known enthusiasm for their items or administrations, the client is given a platform to associate legitimately with the retailer. Clients feel like they are part of the brand, instead of an onlooker sitting outwardly.

   

All in all, it is conceivable to see that the fate of commerce is online. Maybe shockingly, all signs point to the fate of commerce being on social media. With this, changing and influencing our decisions in consumerism.

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By: Patrícia Fernandes

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How do Social Media threaten our privacy?

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Intrusion of privacy is an issue that web users essentially agree to at whatever point they come on social media. In the ongoing years these systems administration destinations have pulled in a huge number of individuals around the globe as on such locales individuals can speak with anybody sitting in any part of the world in different manners. Social sites such as Facebook or Instagram enable the individuals to make an individual blog or page that speaks to their social associates, effectively share media content on the web, give a simple correspondence channel and offer the everyday updates of their existence with loved ones.

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These days sharing individual data on famous long range informal communication locales, for example, Facebook, Instagram or Twitter has become a social pattern client's vibe agreeable (progressively open and increasingly close to home data on the web and with a number of individuals) about sharing their private life on social media. We share pretty much everything on the social media nowadays: we check in at locations, share photographs, and enable individuals to feel like they traveled with us. While numerous individuals are uninhibitedly sharing everything without exception over their preferred online life systems, who is ensuring that individuals keep up some degree of privacy?

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There is a lot of issues concerning privacy online and clients should remember that data can be used in destructive manners, for example for stalking or wholesale fraud. There are potential dangers that are identified with the protection of clients, either because individual data are presented to a more extensive crowd on social media and regularly, but also because data about a client are posted by others without their consent and this creates a significant danger of spilling individual personality and data. A new study by researchers at the University of Adelaide in Australia and the University of Vermont in the United States suggests that “even deleting social media accounts might not be enough to protect social media privacy” (The University of ADELAIDE, 2019).

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Along these lines, an equalization ought to be kept between online revelations of individual data and privacy as expanding the scales might be unsafe to the clients. Users of social media should mull over what sort of data they share on social media and to whom it ought to be uncovered or unveiled to. This is why it is important for all users of social networking sites to develop technical skills and technical knowledge to protect their privacy online.

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By: Patrícia Fernandes

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